Google Optimizer!? Are there any issues present? Google has an Website Optimizer tool for website testing and optimization. This tool allows you to increase the value of the websites and of course the traffic. As it stands, the experiment URL we conduct the experiment on splits traffic between the original page, the a page and the b page. This is great when directing people to the page they want to be in the experiment.
However, if they have a link on a website that points to the URL where the experiment URL is, there is no way for users to go only to the control page. So for example, someone clicks on a link, and sees page B. But what if the original page has crucial information and navigational content? Users will just be frustrated and leave.
Is there any way to specify whether we forward them or not? Or is it
all or nothing, basically?
To solve this, one must create a mirror page of the original page they are testing. The problem is that adjusting PPC campaigns to this new URL lowers their quality score. If they point a PPC Campaign to a test page, will the Quality Score be for the original page, Page A or Page B?
My guess is the original…

With other words, there might be an issue present…
Let’s say we’ve got two landing pages being tested: index.html and index2.html
Index.html is obviously our regular home page and serves as the control. index2.html is a copy of that homepage with some changes. The most significant change is that the number of links and access to the entire site is limited when you’re on index2.html. So, in essence, index2.html is the homepage of a little mini-site that keeps new visitors quarantined unless they take the desired conversion action.

The problem arises when they take the conversion action and are redirected to the main site. The whole site works for them as long as they don’t click the home button. But as soon as they click the home button the GWO script intervenes and sends them back to the index2.html instead of permitting them to go to the real home index.html.
Is there any way to stop this from happening? It’s basically interfering with our preferred traffic flow and is no doubt frustrating our visitors.

Hmm not easy, but how about create an index3 page which is a clone of your normal homepage but doesn’t have the GWO tags on it. Then after the use converts, you redirect him to index3 page.

So…running an AB test but for certain people, always having them go to A (and essentially not partipcate in the experiment), you can add some custom webserver code that only add the GWO tags if the visitors meet certain conditions (e.g. if they come from such and such a referrer, don’t add the tags).

Read more here: Software QA

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